The Bangalore-based digital creative agency’s primary mandate includes whipping up digital/social media strategies, as well as all other creative communication for Booster Juice and Kiwi Kiss brands in India.
Today, Jus Booster Juice has grown to 18 smoothie bars in India spread over Bangalore, Chennai, Hyderabad, Pune and Delhi / NCR. The brand is
quite popular among Indian youth, who are immensely active online and proactive on social media. A reason why Jus Booster Juice is looking at creating a stronger stir in the digital/social space. Fazle Naqvi, CEO, Brand Calculus says “Propaganda India’s fresh and cutting-edge approach in the digital space, their connect and understanding today’s customer habits and trends is something that plays a very important role in the evolution of a brand like ours”.
Priya Jayaraman, Managing Partner at Propaganda India adds “It’s an exciting brand, it’s a new category and the digital medium is
something that comes naturally to us.”
Jus Booster Juice, Canada’s largest chain of fresh juice & smoothie bars is also the first global smoothie brand to enter the Indian market. The chain specializes in health-conscious smoothies composed of a pure juice, fruit sorbet or frozen yogurt, frozen fruit, fresh yogurt and ice. They also serve fresh fruit juices, milk shakes and other hot beverages.
Over the last 3 years since inception, Propaganda India has worked on some very successful campaigns for Google India, Mast Kalandar Restaurants, AyurVAID Hospitals and Major Brands among others.
Propaganda India is co-founded and run by Venkatesh Nadhan (Venky) and Priya Jayaraman.