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Of Advertising Agencies, Art Directors, Clay Modeling and Paper Cutting.

9 Jan

Think advertising beyond airbrush.

A decade in the business, and not as a coveted ‘art director’ – I was made to believe by the magicians themselves in the enigma that is Photoshop. Hours spent in front of colorful iMacs (the ones that came on the Pods – I loved the Teal one!) stitching up pictures, changing colors, adding effects and almost close to creating life. I hadn’t seen work areas other than desk spaces, with the glamourous Macs and ofcourse, liquor bottles. Take a photograph, tens if not hundred, cut them, paste them , fuse them, revolving around the the lengths of how far Photoshop filters take them, or stop at the where the filters loaded on ones Mac.

I just don’t get it.

If you have an idea, how can one not want to see it in front of their eyes , right now, right here? Hold them, in their hands? In front of their eyes? If I dream up a dish, I definitely want to give it a shot myself, the coming of the ingredients and the flavors – yes, then I don’t mind taking it to the specialist – to add in that quintessential style – that might take it to the next level.

Along came Google India. Our clients at Propaganda India. This dream playground we wanted to be in came true. I like the way they describe their company, they said it’s like “Disneyland”. I see, working on this account how our place to turns into one small disneyland of sorts. I see our Art Directors transform in photographers to clay modellers to origami artists to what not……having fun. The tools available are endless and waiting to be explored. I didn’t realize I could do a bit of clay modeling – until this day or some paper cutting. Now I want to.

How often do advertising agenices become playgrounds? ( It’s oh-so-easy to turn one into beer den!)

It does ever so often. At Propaganda India. And, it’s a great feeling.

 

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2011 and Enlightened Capitalism

28 Dec

So, what a way to usher in a new year, my first blog post (yes! despite being a digital marketer!) and read about none other than Sir Richard Branson talking about one of Propaganda India’s clients – AyurVAID Hospitals in the Economist. He said it in just about as many words – high-quality health care to the rich and poor alike.

Read about it here

I am still amazed at the overall thought and upon deliberation figured many of our clients are doing just that. It’s not CSR. It’s not charity. It’s definitely running a business – but with a soul. It’s a lot about doing good. It’s not transactional, not just about number crunching, not just about profits – but a new realm of business with community consciousness, customer joy and some things beyond that.

All this among many other things we’ll talk about in 2011. I have categorized them as

– Entrepreneurs Ahoy – A special section for entrepreneurs and start-ups on certain things they ought to think about and fix at the outset of starting a business.

– Going Digital Matters – a co-authored blog with Vidya A. – a social media evangelist from San Antonio, TX. Enroute a PhD – check out her posts at http://phdtalk.totallyvidya.net/

– Marketing 2011 – often we come across challenger brands, companies of friends, fellow entrepreneurs and others who could do with a tip or two from here.

– Propaganda India Trumpet – A list of some ‘makings’ here and some of our work that we’d like to showcase.

– Propaganda Social – Our newest division at Propaganda India that hopes to demystify the social media haze!

– Thought for The Day – Well, we’re all lurking around YT, FB, the internet in general and many many other sites. I love Seth Godin and almost every post of his can become a thought for every day 🙂 All that apart – this is a bunch of randomness that we keep seeing around that might just uncover that big thing you’ve been running after. How about calling it the Inspiration Pot?

So, here’s to a  new chapter and as far as enlightened capitalism is concerned, let’s see many more of us do business the new way. Business Unplugged.

Cheers.

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